Bring a large pot of well-salted water to a boil. Cook macaroni until just shy of al dente. Drain, rinse briefly under warm water to stop cooking, and set aside.
In a large Dutch oven or deep skillet, heat 1 tbsp olive oil over medium-high. Add the ground beef. Sprinkle with baking soda (if using), 1 tsp kosher salt, and black pepper. Cook 6 to 8 minutes, breaking up the meat, until well browned.
Push the beef to one side of the pan. Add 2 tbsp more oil to the empty space. Add onion, bell pepper, celery, and 1/2 tsp salt. Stir everything together and cook 5 minutes, scraping up any browned bits. Add garlic and cook 30 seconds.
Stir in tomato paste and cook 4 minutes, stirring constantly, until darkened and glossy (don't rush this - it's an important flavor-building step!)Add Worcestershire, Italian seasoning, and red pepper flakes. Stir in crushed tomatoes and broth.
Simmer uncovered for 12 to 18 minutes, stirring occasionally, until thick and darkened in color. Taste and add more salt if needed.
Stir in the cooked macaroni to heat through. If it looks dry, add a splash of broth or water. Garnish with fresh parsley, if desired.
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Notes
Pasta: Don't overcook the pasta. It finishes cooking in the sauce.Sauce: Simmer long enough to reduce the sauce. If it's too watery, the flavor will be flat.Baking Soda: This is one of my fav food science hacks. Adding it to the meat speeds browning, and then it goes on to improve the flavor of canned tomatoes by canceling out the extra acid they add during processing. It's subtle, but really makes a difference. I promise you won't taste it.Optional Broil Finish: Spoon into a 9x13 baking dish. Top with 1 cup shredded cheddar and broil 2 to 4 minutes until bubbly and browned. Watch closely.Storage: Refrigerate leftovers in an airtight container for up to 4 days. Freeze for up to 3 months.